Step 1: Evaluation of Business Development

Our initial step in any project involves conducting a comprehensive assessment of your business development strategies and activities through a half/full day discovery workshop. This session allows us to gain a thorough understanding of your current approach and objectives, enabling us to pinpoint where SellSmart can offer the most significant benefits.

During this workshop, we'll delve into various aspects including past business initiatives, present performance metrics, brand identity, company culture, and your future aspirations. Our aim is to determine how you can consistently generate a sufficient number of leads from diverse channels aligned with your business objectives.

Following the evaluation, we'll prioritise key areas and formulate a tailored 3-month plan based on mutual agreement. You will then receive a detailed report outlining our findings, along with a draft strategy and recommendations highlighting the areas requiring the most attention.

Deliverables:

Comprehensive workshop for health check

Customised Business Development Strategy

Tactical plan for three months

Templates for weekly, bi weekly and monthly reporting

Framework for calculating KPIs

Suite of supportive templates as needed

Cost: £2,500 (Initial deposit of £1,000, with the balance due upon completion)

This process typically spans one month, assuming efficient scheduling of workshop sessions.

Step 2: Ongoing Guidance, Support, and Execution

If you're confident in independently implementing the devised business development strategy, we are happy for you to leave us after the initial health check. However, should you require assistance in achieving the new objectives, we offer continued support through two avenues:

Mentoring and Support:

For those comfortable with executing the plan themselves but seeking guidance and oversight, we offer ongoing support on a retainer basis for a duration of up to 6 months. This involves regular reporting, mentoring of senior staff, and ad hoc support for business development queries.

Cost: £4,500 (£750 per month over 6 months)

Frequency of interaction can be tailored to your needs and aligned with the agreed plan. We would recommend at least bi-weekly meetings with SMT.

Implementation:

Upon approval of the strategy and plan, we can collaborate with you to execute and manage the plan over a 6-month period. This includes activities such as developing strategic partnerships, conducting client feedback interviews, event planning, outbound campaigns, recruitment assistance, and internal team training.

Cost: £12,000 (£2,000 per month over 6 months)

For this level of support, we will dedicate a minimum of one day per week to executing your Business Development Strategy.

Expertise Areas:

Amazon Specialists

Market route identification

Ideal Customer Profile (ICP) generation

Growth Management

Fast-Moving Consumer Goods (FMCG)